Bizarre PR pitch of the year so far

By Matthew Holt

I get email from PR companies constantly pimping this or this client, but you no stranger much than this.(I have the names to protect the guilty hidden):

Subject: Top 3 reasons why insurers on your side... are

Hi Matthew,

Health plans are bent on increase in premiums and squeezing every shred dargestellt.Aber as the evil empire, patience of its members what if I told you, is that in reality, the otherwise?

Here are the top 3 reasons why your really is health plan in your corner and why to keep it healthy you in your best interest:

1. You are healthier, it is more profitable for your insurance Anbieter.Daher should go recommendations of their way to keep healthy with preventive maintenance.

2. Your health insurance company access to providers and specialists you need if you want is able, you get. A plan biggest differentiator and selling point is its provider Netzwerk.Es benefited both the plan and the Member to the most experienced have search provider for a part of the network.

3. Health plans have a 360 - degree - view of each Member Sorgfalt.Im opposed of to individual healthcare professionals, plans know each touch point its members have providers and care can make recommendations.

How about's are a story that looks why plans get a bad reputation, and actions you take in the best interests of its members that usually published are not?

I put in contact with REDACTED HEALTH IT VENDOR, closer to the top 3 reasons discuss steps, the plans to the flow of information between plans and to improve provider and plans and members, to more efficient and effective care.

What do you think?

Greetings,
REDACTED

I thought that the careful THCB reader with some interesting analysis about, whether health plans actually do you thinks this PR Maven come. and I'm sure, one or two other THCB readers can be convinced not insurers "on your side" are

July 6, 2010 in health plans, Matthew Holt

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